Typography

I have always loved caligraphy, but have never really studied typography. However, I did really enjoy the website "I love Typography.com". I do know that women tend to like a more script type of lettering, while men like bold, less script-like lettering. After learning that, I am more aware of advertising. While working at Stephen Wade Auto I am aware of their advertising signs and have even noticed the main banner displayed in the summer showed a woman and had lettering that would be more script-like. Now the "fall banner" shows an ATV in the mud with large, black, bold letters, definitely desighed to appeal to men. In thinking about typography, I know that I like writing that is easy to read. I will find different fonts to illustrate my personal feelings about typography - lettering that are pleasing to read and lettering that are distracting.